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Worcestershire Health and Care NHS Trust

Breastfeeding Support

Breastfeeding Support Workers (BFSWs), work alongside Community Midwives and Health Visitors to provide an additional tier of infant feeding support to expectant & new families.  

Many mothers feel a little apprehensive and unsure about feeding in the early days & weeks, so they really appreciate the emotional support and practical guidance the support workers offer.

Support workers make every effort to contact ALL mothers living in Worcestershire within 48 hours of hospital discharge or home birth

If you miss their call or misplace their number ask your midwife or health visitor for contact details.                                            

They offer information on how to get breastfeeding started, responsive feeding, expressing breast milk and ways to avoid feeding problems in the future.  

The service is mother led – so you are encouraged to contact them as little or often as you wish during the first six to eight weeks following birth when breastfeeding can be most challenging.   




Worcester,  Malvern, Evesham,  Pershore  & Upton upon Severn

07553 368 729

Kidderminster, Bewdley,  Stourport,  & Tenbury Wells

07587 656 528


07918 131 944

Bromsgrove & Droitwich

07553 368 790


Following discharge from the Support Worker your Health Visitor will provide on-going infant feeding support and you may have the opportunity to meet up with the support workers again at one of the local breastfeeding support groups. 


For those mothers who require additional support for more complex breastfeeding issues a referral to specialist breastfeeding services will be made. The breastfeeding support team is led by an International Board Certified Lactation Consultant, who works within the 0-19 Public Helath Nursing Service.     


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Support groups in Worcestershire are facilitated by a range of health care professionals, peer support volunteers and NCT breastfeeding counsellors.

Breastfeeding groups provide an opportunity to meet other mothers in a relaxed and friendly setting. Pregnant women are also welcome to access these groups.

No appointment necessary, just turn up and share your experiences on the day.   

If you would like more information about a particular group please ask your midwife, health visitor, breastfeeding support worker or community nursery nurse alternatively call the  Telephone Advice Service 0300 123 9551  


Breastfeeding Peer Support Volunteers are mothers who have successfully breastfed at least one child. They have all completed training to enable them to offer breastfeeding support and information to families in their local community.

If you live in Wyre Forest or Redditch you will be offered a Breast Buddy Peer Supporter.      

All peer supporters are linked to Worcestershire Health & Care NHS Trust where they attend mandatory supervision and training sessions.      

Becoming a volunteer:

If you’re passionate about breastfeeding and breastfed your baby for at least 3 months, you could help other mums who want to do the same. All ages are welcome to train as a breastfeeding peer supporter. All we ask is that you volunteer for 1 year after completing the training and support mothers on the breastfeeding helpline.


Training consists of an 6-week course of 2hr informal interactive sessions. You’ll learn about how breastfeeding works, baby led weaning, & UNICEF.  You’ll also pick up lots of information on positioning, attachment, longer term breastfeeding, problem solving and communication.

Volunteering Opportunities:

If you think volunteering may be for you all you need to do is contact The Infant Feeding Coordinator on  07979 645 191.

Calls are answered by highly trained volunteers, who are also mums who have breastfed.

The National Breastfeeding Helpline is funded by the Department of Health: 0300 100 0212

Calls to the Helpline cost no more than calls to UK numbers starting 01 or 02 and are part of any inclusive minutes that apply to your mobile provider or call package.



‘Start4Life Breastfeeding Friend’ (BFF) to guide new mums thorough their first weeks of breastfeeding and help them breastfeed successfully by providing personal support for mothers at any time of the day or night. www.nhs.uk/start4life/breastfeeding


Breastfeeding Support Groups